JOHOR BARU: The state-of-the-art Johor Darul Ta’zim (JDT) football club’s Sultan Ibrahim Stadium will host Malaysia’s first Spartan Stadion on Sept 3 and 4.
The Spartan Stadion is a 5km, 20-obstacle race through the world’s most famous pro sports stadiums.
Now, the Sultan Ibrahim Stadium is set to be among a select few stadiums around the world chosen to host the internationally renowned Spartan Stadion.
The club said in a statement on Tuesday (April 13) that the Spartan Stadion truly demonstrates JDT’s ability to attract interest and collaborations with international brands.
“Among the other brands associated with JDT include Unicef, Nike, Hublot, SWAG Electric Vehicles and Subway.
“Association with international brands further expands JDT’s brand value and exposure globally, and this translates to revenue through sponsorships because the bigger the JDT brand, the bigger the return on investment for sponsors, ” the statement read.
The statement also said JDT’s reach through social media, among the most extensive in South-East Asia, also provides international brands more exposure.
It added that the Southern Tigers are setting a good example to other clubs in the region on how progressive management with a clear vision can help grow a brand internationally. JDT is just eight years old.
“As for the Spartan Stadion, it will appeal to a wider crowd domestically and internationally.
“While international participation is subject to the Covid-19 situation, it will nevertheless bring JDT more exposure and further emphasise the Sultan Ibrahim Stadium’s location on the world map, ” it said.
Founded in 2007 in the United States, the Spartan Stadion race has expanded to more than 30 countries and multiple event types.
Details and registration here: https://www.spartanrace.my/en/race/detail/7448/overview